Introduction

Our iconic core colour palette is supported 
by a harmonious, vibrant colour spectrum, allowing us to dial up and down our level of expression across the brand.

Colour palettes

Primary palette

Our primary palette consists of our two hero colours, Prince and Limelight and our tonal supporting colours, Prince Pastel, Curtain Close, Pebble and Bright White. Always use rgb and hex vaules for digital based comms. When printing, our colours always look best in pantones, however we have cmyk vaules when this cant be achived .

Prince

R 123 G 105 B 255
C 71 M 61 Y 00 K 00
Hex: 7B69FF
Pantone: 2726C

Limelight

R 197 G 255 B 00
C 32 M 00 Y 100 K 00
Hex: C5FF00
Pantone: 389C

Prince Pastel

R 213 G 211 B 255
C 21 M 17 Y 00 K 00
Hex: D5D3FF
Pantone: 2716C

Curtain Close

R 6 G 9 B 17
C 97 M 84 Y 62 K 95
Hex: 060911
Pantone: Black6C

Pebble

R 243 G 241 B 239
C 06 M 06 Y 00 K 00
Hex: F3F1EF
Pantone: Cool Gray2C

Bright White

Extended palette

Our extended palette covers the whole spectrum, including our Prince and Limelight, whilst still remaining unique. We have broken this palette into three sections; Earth, Punch & Pastel, which allows us to be very versatile across applications.
Earth Punch Pastel

Prince Earth

R 26 G 08 B 38
C 96 M 98 Y 49 K 71
Hex: 1A0826

Limelight Earth

R 29 G 30 B 04
C 73 M 62 Y 77 K 81
Hex: 1D1E04

Elton Earth

R 58 G 26 B 05
C 57 M 91 Y 60 K 82
Hex: 34000B

Hucknall Earth

R 79 G 02 B 12
C 34 M 100 Y 89 K 54
Hex: 4F020C

Frank Earth

R 03 G 03 B 61
C 100 M 94 Y 42 K 58
Hex: 03033D

Pink Earth

R 80 G 03 B 84
C 80 M 100 Y 32 K 30
Hex: 500354

Ceelo Earth

R 00 G 40 B 08
C 87 M 58 Y 83 K 75
Hex: 002808

Prince

R 123 G 105 B 255
C 71 M 61 Y 00 K 00
Hex: 7B69FF
Pantone: 2726C

Limelight

R 197 G 255 B 00
C 32 M 00 Y 100 K 00
Hex: C5FF00
Pantone: 389C

Elton

R 252 G 82 B 01
C 00 M 78 Y 95 K 00
Hex: FC5201
Pantone: 1655C

Hucknall

R 250 G 57 B 81
C 00 M 87 Y 55 K 00
Hex: FA3951
Pantone: 4058C

Frank

R 64 G 58 B 250
C 87 M 73 Y 00 K 00
Hex: 403AFA
Pantone: 2728C

Pink

R 255 G 109 B 253
C 27 M 61 Y 00 K 00
Hex: FF6DFD
Pantone: 252C

Ceelo

R 90 G 196 B 59
C 64 M 00 Y 92 K 00
Hex: 5AC43B
Pantone: 7480C

Prince Pastel

R 213 G 211 B 255
C 21 M 17 Y 00 K 00
Hex: D5D3FF
Pantone: 2716C

Limelight Pastel

R 197 G 255 B 00
C 15 M 00 Y 48 K 00
Hex: E8F9A0
Pantone: 2282C

Elton Pastel

R 255 G 210 B 121
C 00 M 78 Y 95 K 00
Hex: FFD279
Pantone: 135C

Hucknall Pastel

R 255 G 207 B 203
C 00 M 27 Y 16 K 00
Hex: FFCFCB
Pantone: 7422C

Frank Pastel

R 189 G 221 B 249
C 29 M 05 Y 00 K 00
Hex: BDDDF9
Pantone: 283C

Pink Pastel

R 255 G 215 B 255
C 04 M 21 Y 00 K 00
Hex: FFD7FF
Pantone: 263C

Ceelo Pastel

R 210 G 250 B 213
C 22 M 00 Y 25 K 00
Hex: D2FAD5
Pantone: 7478C

Tertiary

Our secondary colour palette is extensive, but there are some cases where we need more versatility. This tertiary palette is composed by a range of colour tints from our primary and secondary palete, built in increments of 20%. These allow for ultimate flexibility across UI and infographics.

Prince

#7B69FF

Prince 80

#9587FF

Prince 60

#B0A5FF

Prince 40

#CAC3FF

Prince 20

#E5E1FF

Limelight

#C5FF00

Limelight 80

#D1FF33

Limelight 60

#DCFF66

Limelight 40

#E8FF99

Limelight 20

#F3FFCC

Curtain Close

#060911

Curtain Close 80

#383A41

Curtain Close 60

#6A6B70

Curtain Close 40

#9B9DA0

Curtain Close 20

#CDCECF

Prince Earth

#1A0826

Prince Earth 80

#383A41

Prince Earth 60

#6A6B70

Prince Earth 40

#9B9DA0

Prince

#7B69FF

Prince 80

#9587FF

Prince 60

#B0A5FF

Prince 40

#CAC3FF

Prince 20

#E5E1FF

Limelight Earth

#1D1E04

Limelight Earth 80

#4A4B36

Limelight Earth 60

#777868

Limelight Earth 40

#A5A59B

Limelight

#C5FF00

Limelight 80

#D1FF33

Limelight 60

#DCFF66

Limelight 40

#E8FF99

Limelight 20

#F3FFCC

Elton Earth

#34000B

Elton Earth 80

#5D333C

Elton Earth 60

#85666D

Elton Earth 40

#AE999D

Elton

#FC5201

Elton 80

#FD7534

Elton 60

#FD9767

Elton 40

#FEBA99

Elton 20

#FEDCCC

Hucknall Earth

#4F020C

Hucknall Earth 80

#72353D

Hucknall Earth 60

#95676D

Hucknall Earth 40

#B99A9E

Hucknall

#FA3951

Hucknall 80

#FB6174

Hucknall 60

#FC8897

Hucknall 40

#FDB0B9

Hucknall 20

#FED7DC

Frank Earth

#03033D

Frank Earth 80

#353564

Frank Earth 60

#68688B

Frank Earth 40

#9A9AB1

Frank

#403AFA

Frank 80

#6661FB

Frank 60

#8C89FC

Frank 40

#B3B0FD

Frank 20

#D9D8FE

Pink Earth

#500354

Pink Earth 80

#733576

Pink Earth 60

#966898

Pink Earth 40

#B99ABB

Pink

#FF6DFD

Pink 80

#FF8AFD

Pink 60

#FFA7FE

Pink 40

#FFC5FE

Pink 20

#FFE2FF

Ceelo Earth

#002808

Ceelo Earth 80

#335339

Ceelo Earth 60

#667E6B

Ceelo Earth 40

#99A99C

Ceelo

#5AC43B

Ceelo 80

#7BD062

Ceelo 60

#9CDC89

Ceelo 40

#BDE7B1

Ceelo 20

#DEF3D8

Colour ratio

Primary palette ratio

The ratios for our primary palette change depending on B2C or B2B. For B2C, we use more of Pebble than our Curtain Close. 
For B2B, Curtain Close is more dominant.

Extended palette ratio

When using our extended palette, we use Punch and Pastel tones to communicate B2C. For B2B, the Earth and Punch play a bigger part creating a sophisticated ‘tech’ feel.

Colour combinations

Primary solid colours

We prioritise using these primary combinations for our core communications, and refrain from any new combinations outside of these. When applying colour to applications always ensure the best legibility and avoid harsh clashes of colour.

Extended solid colours

Our extended colour palete has been designed specifically to create harmonious combinations. These pairings should be used sparingly for applications such as illustrations. Always ensure the best legibility and avoid any harsh or untasteful clashes of colour. 


Primary spotlight colours

These are our primary spotlight colour combinations and should be used for our core brand comms. We have a light and dark mode. We mainly use the light mode for B2C communications and the dark mode for B2B.

For more information on using our spotlight gradients, please refer to the Spotlight Section.
R G B C M Y K Hex: Pantone: 1231052557161007B69FF 2726C 00 Prince R G B C M Y K Hex: Pantone: 213211255 21170000 D5D3FF 2716C Prince Pastel Prince Light mode
R G B C M Y K Hex: Pantone: 19725500320010000 C5FF00 389C Limelight R G B C M Y K Hex: Pantone: 243241239 06060000 F3F1EF Cool Gray2C Pebble Limelight Light Mode
R G B C M Y K Hex: Pantone: 1231052557161007B69FF 2726C 00 R G B C M Y K Hex: 26083896984971 1A0826 Prince Earth Prince Prince Dark mode
R G B C M Y K Hex: Pantone: 19725500320010000 C5FF00 389C Limelight R G B C M Y K Hex: 29300473627781 1D1E04 Limelight Earth Limelight Dark Mode

Extended spotlight combinations

Below is an extended list of spotlight combinations. Our darker pairings are used for B2B communications and lighter pairings for B2C. We never combine an Earth tone with a Pastel.
Prince Hex: #7B69FF #1D1E04 #4949F2 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #FF6DFD #D5D3FF #D1F9D4 #FFD7FF
Prince Pastel Hex: #D5D3FF #7B69FF #F2F0EE Punch & Pastel Punch & Punch #FF6DFD #FA3951 #5AC43B #FFD7FF #FFD279 #D2FAD5
Limelight Hex: #C5FF00 #1D1E04 #5AC43B #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #E7F89F #D1F9D4 #BCDCF8
Limelight Pastel Hex: #E8F9A0 #C5FF00 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #5AC43B #D2FAD5 #BDDDF9 #D5D3FF
Elton Hex: #FC5201 #3A1A05 #FF6DFD #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #FA3951 #FFD279 #BDDDF9 #FFCFCB
Elton Pastel Hex: #FFD279 #FC5201 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #FF6DFD #FFD7FF #D5D3FF
Hucknall Hex: #FA3951 #4F020C #FF6DFD #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #FC5201 #FFCFCB #D5D3FF #FFD279
Hucknall Pastel Hex: #FFCFCB #FF6DFD #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #FC5201 #FA3951 #7B69FF #D5D3FF #FFD279
Frank Hex: #403AFA #1A0826 #7B69FF #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #D5D3FF #FFD7FF #D2FAD5
Frank Pastel Hex: #BDDDF9 #4949F2 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #C5FF00 #D2FAD5 #D5D3FF #E8F9A0
Pink Hex: #FF6DFD #3D0242 #FA3951 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #7B69FF #FC5201 #FFD7FF #FFD279 #D5D3FF
Pink Pastel Hex: #FFD7FF #FF6DFD #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #7B69FF #FA3951 #FC5201 #D5D3FF #BDDDF9 #FFCFCB
Ceelo Hex: #5AC43B #002808 #C5FF00 #F2F0EE Punch & Pastel Punch & Punch Punch & Earth #D2FAD5 #E8F9A0 #BDDDF9
Ceelo Pastel Hex: #D2FAD5 #5AC43B #F2F0EE Punch & Pastel Punch & Punch #7B69FF #D5D3FF #BDDDF9 #E8F9A0

Extended spotlight combinations

Below is an extended list of spotlight combinations. Our darker pairings are used for B2B communications and lighter pairings for B2C. We never combine an Earth tone with a Pastel.

Things to avoid

01

Do not use any colours not within our colour palette.

02

Do not use more than 3 colours within a spotlight.

03

Make sure colour combinations are not too harsh.

04

Do not use Prince and Limelight in a colour combination.

Inspiration

Spotlights