Strategy
Introduction
Our brand strategy is at the heart of everything we do. It summarises what we believe and why we exist. It’s the foundation for every piece of communication we create.
What we do
A practical description of what we do and
the value it offers to users.
Discovery and bookings made simple.
Proposition
A powerful and concise statement that defines our mission
and why we exist.
A grand idea that states our claim. 'World' opens up the category to so much more and suggests a rich and evolving space.
to beauty and wellness
This is our world today, but our mission is to transform this space and provide experiences that go beyond the preconceived ideas of beauty & wellness.
Brand idea
A singular concept that sits at the core of the brand and defines our meaningful difference.
Brand story
An emotive narrative that captures our story, motives and intentions as a brand.
Fresha
We the individuals
Our truth be bold
One platform
Connected
A space
To elevate
Uncover new
Inspire next
Surprise yourself
Be proud
Of what you can do
When free to be you
Brand behaviours
How we behave and deliver as a brand; a shared way of thinking, acting and being.