Logo

Introduction

Our logo is the beacon of our brand. Inspired by the very nature of a shining spotlight, it is emotional, tactile, and unique as a symbol.

Logo suite

Our logo suite consists of our emotional symbol, a powerful wordmark, and then our two lockups, horizontal and vertical

Symbol Wordmark Horizontal Lock-up Vertical Lock-up

Colour usage

Our symbol is purple in almost all instances, with white being a backup. And our wordmark is only ever seen in our black or white.

Symbol Wordmark Horizontal Lock-up Vertical Lock-up

Sizing

Logo margins

We always give room for our logo variants to breathe, below is guidance for clear space for all our lock-ups.

Symbol Wordmark Horizontal Lock-up Vertical Lock-up

Minimum size

Both our symbol and wordmark maintain their legibility and distinctiveness at very small sizes.

Symbol Wordmark Horizontal Lock-up Vertical Lock-up

Hierarchy

Logo hierarchy

We use our horizontal lockup in most instances, with the wordmark and vertical being backups, and the symbol on its own in special instances

Placement & partnerships

Logo placement

All logo variants should either be placed centrally, as heroically as we can make them, or in the bottom right as a sign off.

Symbol Wordmark Horizontal Lock-up Vertical Lock-up

Legibility

Use on backgrounds

Use any of our lock-ups with the Symbol on solid colour. When the background is a Spotlight, make sure to use our Wordmark.

Partnerships

We use the same margin rule as our own logos for spacing of partnership logos, and make sure the sizing of their logo is the same as the Fresha logo.

Rules Example

App icons

App icon

We use the same margin rule for our app icons too. Changing the background for the app icon allows flexibility for B2C and B2B.

Example 01 Example 02

Limelight lockups

How to use

We can also use our symbol in Limelight. This is the secondary colour way, and wouldn’t be used as much as our primary colour, simply down to clarity. We can use it internal applications such as a Welcome Pack when people are aware of the brand, or when we want to be more expressive externally.