Graphic shapes
Introduction
Inspired by the nature of theatrical spotlights and how they overlap, we have created a series of distinct graphic shapes that add a new element of the brand.
Overview
We use circular, oval and cylindrical shapes to overlap and 
build these new flat and graphic shapes.
Creating shapes
Build
We simply take two to four shapes and overlay and merge them to create these ownable shapes that are embedded in our brand story.
Suite
Our shapes
Our full set shows the range of combinations we can create. It can be simple with two of the same shape overlapping, or can be multiple ones and different sizes.
Shape & type
In use
We can use the shapes in combination with our typography in multiple ways. We can use it within our messaging to add extra elements and identifiers, or use it simply as a holding device.
Shape & image
Build
To hold imagery, we simply overlay the graphic shape and position it in a way to make sure the imagery is shown with clarity.
In use
The shapes are a great way to hold imagery and make imagery feel instantly recognisable. Combined with our other brand elements, it feels immediately Fresha.
Things to avoid
01
Do not create complex shapes.
02
Do not use hard sharp angles.
03
Do not distort our shapes.
04
Do not overlay the shapes.
Inspiration
